During his days as a journalist, the young Mark Twain once edited a small newspaper in Missouri, A subscriber wrote in saying that he had found a spider in his paper and asked whether this was a sign of bad luck or good luck. Twain answered:
“Dear subscriber: Finding a spider in your paper was neither good luck nor bad luck for you. The spider was merely looking over our paper to see which merchant is not advertising so that he can go into that store, spin his web across the door and lead a life of undisturbed peace afterward.”
Many a small thing has been made large by the right kind of advertising.
- A Connecticut Yankee, 1889, ch.22