Tuesday, September 30, 2014

 Mr. Jim Banholzer
PO Box 10039
Ketchum, ID 83340-8039

Dear Mr. Banholzer,

Thank you very much for taking the time to let us know what you would like to see from us in the future.

From time to time we take a tally of consumer suggestions on ways we can improve our promotions/advertisements. I will be sure to include your suggestion of placing US Olympian, Kaitlyn Farrington, on a Cheez-It box in that report.

We know you have high expectations from us and we appreciate the challenge. We appreciate your insight and are always looking for new and exciting ways to highlight our products, so keep watching your store shelves and our website to see what's coming next! Feedback from our consumers helps us to do our best every day, and it is good to know your thoughts.

If you have additional comments or a photo to send to us, click here.
Please do not use your “reply” button to respond to this e-mail. Replies to this message are routed to an unmonitored mailbox.


Liz Rodriguez
Senior Consumer Specialist
Kellogg Consumer Affairs


Jim wrote:
This is my letter to the editor in today's Mountain Express:

It’s been refreshing to see 2014 Olympic Gold Medal snowboard halfpipe champion Kaitlyn Farrington return to our community to participate in festive parades and other positive public functions. As Sunshine Cheez-It is her sponsor, I think it would be tasteful for them to print a winning likeness of Ms. Farrington featured on an edition of their boxed biscuits.

Moreover, perhaps one of the local markets who provide us with tasty Cheez-Its, in conjunction with Sun Valley Co., could invite Kaitlyn to sign some copies of her collectible boxed action photo at the base of River Run, helping to kick off a bright opening ski season day. We could even promote such an event as a fundraiser for a local organization like Higher Ground or a preferred charity of Kaitlyn’s choosing.


No comments: